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Founder & CEO Brotherwolf
Irish-born Pádraig Whelehan brought his barbershop roots to Melbourne and turned a small Greville Street shop into Brotherwolf, a community built around grooming, fashion, music and culture. More than a decade on, his connection to Prahran runs deep, with his Chapel Street picks spanning tucked-away cafés, pizza, classic cocktails and neighbourhood institutions.
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Brotherwolf founder Pádraig Whelehan shares his Melbourne favourites, from a go-to restaurant and neighbourhood coffee to the pub he rates for a pint. A short list from someone who’s been part of Melbourne’s creative scene for more than a decade.
Brotherwolf founder Pádraig Whelehan shares his guide to Chapel Street, from Japanese sweets and pizza to Negronis, cheeseburgers and a proper Guinness. The places he rates along one of Melbourne’s best-known strips.
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